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	<title>E-mail marketing &#187; Education</title>
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		<title>adwords case study &#8211; what&#8217;s your REAL ROI?</title>
		<link>http://aijay85.wordpress.com/2008/07/12/adwords-case-study-whats-your-real-roi/</link>
		<comments>http://aijay85.wordpress.com/2008/07/12/adwords-case-study-whats-your-real-roi/#comments</comments>
		<pubDate>Sat, 12 Jul 2008 12:51:25 +0000</pubDate>
		<dc:creator>aijay85</dc:creator>
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		<description><![CDATA[The average person starting out online is just not
going to make much money unless they start
advertising&#8230;
Yes, you can make really good money with a small list
you generated by hanging out in forums or on Facebook,
but let&#8217;s face it&#8230; the size of your list is going to be small
no matter how hard you try unless you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=aijay85.wordpress.com&blog=1107869&post=23&subd=aijay85&ref=&feed=1" />]]></description>
			<content:encoded><![CDATA[<div class='snap_preview'><br /><p style="text-align:center;"><strong><em>The average person starting out online is just not<br />
going to make much money unless they start<br />
advertising&#8230;</p>
<p>Yes, you can make really good money with a small list<br />
you generated by hanging out in forums or on Facebook,<br />
but let&#8217;s face it&#8230; the size of your list is going to be small<br />
no matter how hard you try unless you advertise.</p>
<p>So let&#8217;s say you put $1,000 into an AdWords campaign.</p>
<p>What will it take to generate a minimally acceptable return<br />
of 20% on your ad investment?</p>
<p>To make a 20% return on your investment you would<br />
have to sell $1,200 (at 100% gross profit) to make a 20%<br />
net return.</p>
<p>If your profit margin is less than 100% (who&#8217;s isn&#8217;t?) &#8211; then<br />
let&#8217;s figure a 50% net profit margin&#8230; you would then have to<br />
generate $2,400 in sales on that $1,000 ad to net a 20% return<br />
on your investment. That sounds like a lot of sales&#8230;</p>
<p>If you&#8217;re selling a $50 CD/DVD ($50 is high, but let&#8217;s be generous)<br />
that&#8217;s about 48 sales. If you average cost-per-click is .70 cents for example<br />
(not usual, depending on your niche) you&#8217;ll receive 1429 approx clicks-<br />
that&#8217;s JUST *clicks* &#8211; to your website. If you have a super conversion<br />
ratio you might be able to sign up 300 people to your list -maybe.</p>
<p>A normal sales ratio to a new list that&#8217;s hot for your product<br />
is 5%-10%. At 10% that&#8217;s 30 sales. But we need 48 sales to<br />
make our 20% return&#8230;</p>
<p>Well, 30 sales @ $50 each is still $1,500 in gross sales (much less<br />
if you sell a $20 or $30 CD)- not bad but after fulfillment costs of<br />
about 2.00 per unit you have a gross sales figure of $900- a loss of<br />
$100. But it could be a lot worse&#8230;</p>
<p>That&#8217;s a lot of work to LOSE $100 or more&#8230;.</p>
<p>Now I use CD and DVD as the &#8216;product&#8217; because most people<br />
you do not have a relationship with will value and pay for a physical<br />
product more than a digital product&#8230;</p>
<p>Have you ever spent $1,000 in AdWords? What was your result?</p>
<p>By the stories and my own experience, the results are pretty bad<br />
for all but the experts with big budgets&#8230; no matter what the<br />
&#8216;marketing&#8217; gurus say&#8230;</p>
<p>Most experts will tell you that it&#8217;s &#8216;normal&#8217; to lose money on your<br />
ads&#8230; they key is to capture emails or other contact information<br />
so you can follow-up with prospects to sell them later in the<br />
sales process. But your squeeze page technique, sales letters and<br />
follow-up system have to be near perfect to work&#8230;</p>
<p>But think about it?</p>
<p>You worked really hard to get your sales letter and your<br />
squeeze page and your follow-up system working &#8216;perfectly&#8217;<br />
and you still lost at east $100 (but truth is you&#8217;ll probably lose<br />
a lot more&#8230;)</p>
<p>On the other hand I can watch TV and then, with a simple<br />
little investment technique I discovered, make 20% doing<br />
(or much more) nothing at all.</p>
<p>Yep, I discovered a way to make 5%, 20% even 200% or more<br />
return on investment &#8211; almost risk-free &#8211; in just weeks.</p>
<p>I say &#8216;almost risk free&#8217; because nothing is &#8216;risk-free&#8217;&#8230; right?</p>
<p>The fact is I risk less than $50 &#8211; that&#8217;s my total loss on anyone<br />
of these ideas&#8230;</p>
<p>It&#8217;s a business that is so easy to run and so simple to operate<br />
that you can put these investments &#8216;on&#8217; and go do whatever you<br />
want&#8230; just check on them once in a while and you&#8217;re done!</p>
<p>Here are my actual &#8216;real money&#8217; returns (yes, I use my OWN<br />
money on these &#8211; they are not &#8216;paper trades&#8217;) so far on my little<br />
&#8216;trading business&#8217;. Some of these are 1 week old some<br />
are only a few days old or less.</p>
<p>SYMBOL / ROI -to- date<br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<br />
YHOO   +20.42%<br />
EBAY    +16.21%<br />
WM       + 11.56%<br />
XLF         +9.14%<br />
VZ          + 5.74%<br />
AA         + 2.40%<br />
BRCM      +.24%*<br />
=======================================<br />
* brand new yesterday <img src='http://s.wordpress.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>DISCLOSURE: These are not recommendations for these stocks! I am not<br />
an investment advisor and until you learn this strategy I DO NOT<br />
recommend these at all!<br />
=======================================</p>
<p>IMPORTANT: These returns so far have been generated when the<br />
DOW market has been DOWN &#8211; 223 pts just yesterday!</p>
<p>Now, I&#8217;m not saying you&#8217;ll do as well as I have but if you<br />
follow the directions I give you you&#8217;ll be able to do these<br />
kinds of trades with your eyes-closed after a while.</p>
<p>I give you the criteria, the reason these trades work and<br />
complete detailed (step-by-step) directions! And, if you<br />
follow directions, the most you can lose is about 50 bucks<br />
while at the same time these trades have NO limit to how<br />
much they can make.</p>
<p>Let me say that again because you will NEVER hear about<br />
any other strategy in the world that gives you a defined<br />
limit of about $50 if you totally lose and UNLIMITED profits.</p>
<p>Now here is the awesome part of this strategy: You can<br />
do this &#8216;trading as a business&#8217; by watching TV or reading<br />
the paper&#8230;</p>
<p>Yep&#8230;that&#8217;s all you do&#8230; once you find a stock in the &#8216;news&#8217;<br />
and then you follow my instructions and sit back and wait &#8230;</p>
<p>That&#8217;s really all there is to it.</p>
<p>You can sleep peacefully at night knowing that your little<br />
trading business is working for you day or night&#8230;</p>
<p>You can go about your business and &#8216;check in&#8217; to see<br />
how your business is doing in 15 minutes or less a day.</p>
<p>Now this is only 1 strategy I give you (Module 11, Strategy #3, Part3)<br />
in my course,&#8230; &#8220;Trading As A Business&#8221;.</p>
<p>If you have not yet checked out my sales page go on over and<br />
see what you&#8217;ve been missing.</p>
<p>I guarantee you will love it&#8230; or your money back up to 90 days<br />
AFTER your purchase!</p>
<p></em></strong><a href="http://www.tradingology.com/course.html" target="_blank"><span style="color:#003399;"><strong><em>http://www.tradingology.com/course.html</em></strong></span></a></p>
<p><strong><em>-Dave<br />
&#8220;Think and Succeed!&#8221;</em></strong></p>
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